How are you different?
Stories do not need to change over time if they are still valid.
But, its not just sharing the story.
And it serves to showcase your company's expertise with richness and depth.
Jeffrey Glen, mission Statement.Related: How to Tell Your Business Story in 60 Seconds or Less.Even though these two content how to make donuts without frying assets will have completely different orientations, by using the "unique value" as an underlay in their development, they will both align nicely with your positioning backbone and solidify your brand.But for small business and professionals it's even more important to have an effective Brand Positioning because they have limited marketing resources and they have to use them effectively.The topics around the center are the pain points for a particular persona.This will let you see if there are important features you can own.It's not about products, it's about the unique value they provide to your customers that they couldn't get from the vendor down the street.There are structures to telling stories in B2B marketing.With the info you have gathered in the session with your customers and prospects you now have a "map" to evaluate potential positioning for your brand.
Remove those obstacles in the stories you tell.